Building character
The character of a building is recognizable through its elements, details and their relation to the whole.
Beauty will result from the form and correspondence of the whole, with respect to several parts, of the parts with regard to each other, and of these again to the whole.Andrea Palladio - Architect
Transcend bare functionality
Building elements are the tangible and expressive components that lend character to the ensemble, the underlining form, and the accentuating details when used in a consistent and coherent manner. They can be windows systems, trims, railings, shading elements or façade cladding materials.
The formal language, geometry, and materiality used should conform to the character of the buildings and ultimately of a site and make it memorable and recognizable. While the character of Roche buildings is diverse and responds to local context, use, and intention, it always contains the underlying common qualities of elegance, clarity, and timelessness.
Architectural features are used not only because of their functionality, but also as expressive objects. For example, windows can provide rhythm and repetition to a facade and certain materials can provide warmth and consistency to a room. Key elements and materials should be chosen to confer a distinctive character to a building.
Other elements are worldwide standards of Roche corporate identity, like the buildings signage, key to the brand experience.
Materials and construction techniques for employing them have a strong impact in the character of a building.
Delicate and well-proportioned fenestration confers elegance and pureness to the building composition.
Key to Building character
- Define building character by consistent use of key building elements.
- Materials and construction techniques should articulate buildings to form a distinctive identity.