These guidelines explain and illustrate the mandatory set of criteria to be taken into account when developing a project in order to fulfill Roche’s design requirements and comply with the Roche brand identity .
All design proposals must follow the criteria of the guidelines, but no specific design solutions are prescribed for compliance. The shown images are project examples and not design standards to be copied literally. Note that images are relevant to illustrate the specific rule they belong to while in some cases may show elements which are not entirely consistent with other guidelines.
Design solutions must always comply with the project specific user requirements, be in alignment with the budget and timing constraints and follow all applicable rules and regulations. In no instance must the need for compliance with these guidelines be a driver or an excuse for cost increase.